Zorweb self-initiated study

PACES / 03

A high-energy footwear store where campaign attitude and conversion clarity move in step.

Year / 2026Focus / Footwear / E-commerce / Campaign art directionStatus / Complete live concept

PACES / LIVE HOMEPAGE LIVETap to open ↗

01 / Challenge

THE TENSION.

Many storefronts optimise the character out of their products. PACES needed to feel ownable while keeping shopping actions instantly familiar on a phone.

02 / Direction

THE IDEA.

Signal red, electric blue, oversized typography and disciplined commerce patterns create a distinct campaign world without slowing down product discovery.

03 / Build

THE SYSTEM.

A responsive catalogue, detailed product route, interactive size selection, bag preview, brand story and clear demonstration-only checkout messaging.

04 / Principles

WHAT HELD.

↗ Desire before detail

↗ Familiar actions, distinctive feeling

↗ Mobile is the primary shelf